2019

Serena Williams’ Nike x Off-White

Collaborators: Mathieu Cesar / Serena Williams / Virgil Abloh

In a career spanning 24 years, Serena Williams has defined herself as a champion in many roles - as a mother, a woman, an athlete and a barrier-breaking icon. Williams’ full persona inspired designer Virgil Abloh, who channeled her pioneering spirit through a cape-jacket designed in collaboration with Nike. Translated from French, the words printed on the cape-jacket are “Mother, Champion, Queen, Goddess.” In advance of Rolland-Garros our team traveled to Paris to capture this iconic campaign at the Peninsula Hotel.