2017

NFL x Nike Who You With

Collaborators: Daniel Sannwald / School Boy Q / Jerry Rice / Odell Beckham Jr. / EarthGang / Joe Fresh Goods / Vince Staples / Denzel Curry / Nigel Sylvestor / Ryan Shazier / Melvin Gordon / LeSean McCoy

To celebrate the launch of the 2017 NFL Season, Nike partnered with the NFL, Chicago Bears, Atlanta Falcons, LA Rams and Chargers, Miami Dolphins, NY Jets and Giants as well as the San Francisco 49ers, with cultural icons asking fans to represent, ‘Who You With.’

As an extension we brought pop ups to 3 key cities (LA, Chicago and NY) to celebrate the kick-off to the season.