2021

Spotify x Lil Nas X

Lil Nas X is one of the most original musical artists in the world, so we celebrated the release of his first album in a truly unique way. Working with Spotify, we created a 6-part video series of the first time LNX tried a variety of activities in a segment called "A Whole Lotta Firsts," adding to his list of firsts from his monumental debut week. The campaign generated 3M+ organic views on @spotify in less than a week.